⭐ Do you have an online business or brand?
⭐Is your audience and potential client reach international?
⭐Do you have a multilingual content marketing strategy in place?
Why do you need one?
If you are only producing content in English, there are multiple realms of untapped potential for your business, even if you are based in a primarily anglophone country.
According to Harvard Business Review,
“More than half of consumers are willing to pay more if you give them information in their own languages.”
In the US alone, there are 40 million of the world's 350 million native Spanish speakers living there and with English being the 4th most spoken language in the world, having a cross-culturally competent marketing strategy is a must in the modern age.